I'm interested in Assessment and Evaluation

How are libraries evaluating and assessing their services to increase value and improve user experiences? Learn with these new approaches to evaluation and assessment.

Interested in other topics? Check out the conference scheduler and use the drop down "Subject" search field or visit the interests pages to see other topics. 

Saturday


Project Outcome: Three-Year Data Reflection & Future Activities
Saturday 10:30 - 11:30AM
The Public Library Association’s (PLA) Project Outcome is a free online toolkit designed to help public libraries understand and share the impact of their programs and services by providing simple, standardized surveys and an easy-to-use process for measuring and analyzing outcomes. As Project Outcome reflects on its three years of grant-supported outreach and developments, discover how libraries are utilizing and benefiting from the toolkit and how their outcomes data are informing and supporting programs and services. Learn how PLA plans to continue to support and advance public libraries’ adoption of outcomes measurement; helping turn better data into better libraries.

Leading with Data: Using Stats from Across the Library to Inspire, Inform, and Motivate Your Team
Saturday 1:00 – 2:00PM
Library data is frequently used to engage external stakeholders, but it can also be used within the library to motivate staff, provide accurate benchmarks, and serve as a record of impact for library faculty and staff. This presentation will examine the ways supervisors and library administrators at Stony Brook University Libraries, Auburn University Montgomery Library, and other institutions have used data to motivate teams and get results. 

Libraries and Learning Analytics: Identifying the Issues
Saturday 2:30 – 3:30PM
Higher education institutions have greatly increased pressure on their libraries and librarians to demonstrate quantitative impact of their resources, staffing, collections and programs in relation to learning outcomes, student success and student retention. This is built on a Big Data toolkit, which calls for warehousing large quantities of data for various analytical purposes. This reliance on one-to-one identified student information raises serious and wide-ranging moral issues and ethical quandaries for librarians.

Ready, Set, Search!: Launching a Discovery Assessment Campaign
Saturday 2:30 – 3:30PM
Session participants will design their own discovery assessment plan as we explore a variety of easily deployed qualitative and quantitative methods for UX info gathering, using one library’s year-long assessment campaign as an example. Tools such as Google Analytics, Crazy Egg heat maps, embedded Qualtrics feedback forms, impromptu user interviews, and internal ILS usage statistics will be presented and discussed. 

Sunday

We’re All in It Together: Focusing Outreach & Assessment to Your Institution’s Strategic Goals
Sunday 1:00 – 2:00PM
Assessing, evaluating, and articulating the impact and value of library outreach work is a growing trend among academic librarians engaged in marketing and outreach. In order to assess and determine the effectiveness of this work, it is important to plan and align efforts with both library and campus strategic goals. Four academic librarians who are members of ACRL’s Library Marketing and Outreach Interest Group (LMOIG) and the ACRL University Libraries Section (ULS) Academic Outreach Committee (AOC) will share their experiences aligning their outreach efforts to institutional strategic goals. 

Rebranding and Hitting the Reset Button on Community Engagement: Learn How to Evaluate a Program’s Market Position
Sunday 2:30 – 3:30PM
At the ten-year milestone, the University of Washington Health Sciences Library began reassessing the position of one of its flagship programs: a unique statewide on-call medical library known as HEALWA, created through state legislation in 2007. Developed to provide equal access to evidence based resources for practitioners in 24 different disciplines across the state, HEALWA is a beacon to many in their fields for achieving access to resources they would never be able to afford in practice, though based on registrations and usage data the program is still one of the state’s best kept secrets. UW and HEALWA began to reevaluate their market position as well as their relationships with valuable stakeholders across the state. HEALWA staff will present how they determined that it was time to rebrand HEALWA and what they did to strengthen current stakeholder relationships as well as establish new relationships

The National Impact of Library Public Programs Assessment
Sunday 2:30 – 3:30PM
The IMLS-funded National Impact of Library Public Programs Assessment (NILPPA) was developed to understand the impact of library public programs nationwide. The research team will use this opportunity to share results with the field and invite practitioners to join the research process. We will share findings to date from our two inter-related research questions: How can we characterize and categorize public programs offered by libraries today? Wand what competencies and training are required for professionals working with library programming?

Monday

Defense Against the Dark Arts: Techniques and Practices to Protect User Privacy When Conducting Data Analytics
Monday 9:00 - 10:00AM
Libraries are faced with the competing needs to protect the privacy of their users while at the same time analyzing the use of library collections and services. This panel session will cover the threats to library user privacy posed by data analytics and the practices and techniques that libraries can adopt to mitigate these threats, including access control, aggregation, and de-identification.

Evidence Based Library and Information Practice is...
Monday 9:00 – 10:00AM
This presentation will introduce the basic techniques of evidence based library and information practice (EBLIP), incorporating an evidence-based cycle, systematic reviews of literature, and research-based decision-making to inform library direction and develop patron services. EBLIP is an approach appropriate for libraries of all types - school, public, and academic. Evidence based library and information practice advocates for a systematic approach to incorporate evidence into a library’s decision-making processes and management.

Using Predictive Analytics in for Library Programming and Operations
Monday 1:00 – 2:00PM
Rush Rhees Library embarked on an ambitious project to use data science methods and predictive analytics to model and better understand traffic flows through the library. In this presentation we'll discuss how we used our library's access control gates to create a stream traffic data, how we pushed those data into Tensor Flow to develop a predictive model, and how we developed data visualizations in Tableau to help decision-makers across the library gain a better understanding of the building's use.